thing the company's trying to place—it's actually well thought out and supported by facts and data.". Company Information: Company Name: BREW PR LLC: File Number: 200706710465: Filing State: California (CA) Domestic State: New York (NY) Filing Status: Active: Filing Date: February 13, 2007: Company Age: 14 … Prior for doing PR for the X Prize, an organization giving away large sums of money to engineers trying to solve some of the world's most difficult problems, Desatnik did PR for WildAid, working to end illegal wildlife trade. Article tags. on Mitt Romney's presidential campaign and for the Republican Majority Whip. One editor told us, "Jim is good people. She co-founded the very successful Outcast PR agency before coming to one of the most powerful VCs in the tech industry, Andreessen Horowitz. Scott Dobroski came to PR after a few years as a TV news reporter, so he "really gets the job of being a journalist and how to find stories that people care about," according to one tech editor. Shilkin was an antitrust lawyer for 9 years, joining Google in 2007 to do PR for its Australia/New Zealand region. Brooke Hammerling, Brew Brew PR Hammerling is the founder of Brew Media Relations and she's one of the most well-connected, influential PR people in the tech industry. He came to Square after several years of PR at Google and joined Google "despite zero experience in communications," as he describes it. Alisa Richter joined Small Girls PR last year and immediately wowed the tech press, making sure that "everything she pitches" makes sense for the reporter's beat. Martha Shaughnessy opened the Silicon Valley office for Grayling in January 2014 and has since built the office to ten people. "He's always responsive, quietly works behind the scenes without grandstanding and is respectful in difficult situations," one told us. One told us,"Elliot was one of the first people to realize the power of data and analytics in the art of PR.". Christof Stache/dpa/Landov Reporters like working with her, with multiple reporters naming her calling her one of the best. Brooke Hammerling is a well respected PR person on both coasts, but is downright legendary to the tech community in New York. Mike Barash founded Knock Twice in 2010 after learning the ropes at a number of top tier PR firms (SutherlandGold Group, Atomic PR, Ketchum, Outcast). It's been quite the year for Twitter what with the resignation of its CEO and the long-drawn our search for a new one that brought Jack Dorsey back. Frank Shaw is the go-to PR guy for the many, many reporters who cover Microsoft and he has been for a lot of years. "She works with good clients/pitches relevant topics" and most importantly, "doesn't pester," one told us. When we asked folks to submit the names of the best PR people in tech, journalists at more than 10 tech publications stepped up to praise Stephanie Ng. She doesn't spam 300 tech journalists with the same damned pitch, hoping to pick off a few lazy ones with a quota to fill.". Times Internet Limited. Amber Rowland is one of the hardest working PR people in the enterprise tech world. She's been there five years, after nearly a decade at Yahoo, and has worked with companies like Airbnb, Andreessen Horowitz, DARPA, Instagram, Khosla Ventures, Lytro, the Nike Foundation, Pinterest, Samsung, and Udacity. He was nominated by several tech reporters. Jim Redner does PR for Facebook's virtual reality device, the Oculus Rift. Nitasha Tiku of The New York Observer writes about New York PR maven Brooke Hammerling and how the line between public relations and journalism is blurring in the tech beat.. Tiku writes, “In Silicon Valley, where the tech industry has no rival, agencies like Outcast, Spark, LaunchSquad, and Atomic tend to dominate as gatekeepers between the press and startups. The 10-year-old Brew - which was founded by well-known PR exec Brooke Hammerling in her West Village apartment and which is co-helmed by Los Angeles-based CEO Dena Cook - will continue to operate independently, open an office in London and get a seat on Freuds' board. The PR industry’s most comprehensive listing of firms from every region and specialty. New York, United States. Green is well known and well liked in the New York tech community when she worked at a variety of PR agencies (representing Medium, Of a Kind for instance). Her clients include PayPal, Lending Club, Lowe's, Verizon Wireless, and Pure Storage. Hammerling founded Brew PR 15 years ago during a pivotal time in the communications industry. One of them raved, "You really should have a separate category here: run-of-the-mill PR folks, and Brittany. She was in a cab returning from dinner with her niece in Manhattan. He was one of the leaders that grew Facebook's communications team. One reporter put it mildly, "Brooke. Redner found himself at the center of a controversy back in 2011 when he went on a Twitter rant over a negative game review. We couldn't have done this without the generous support of these incredible women. Great vibe." "A good one," one reporter told us. PR 50: The best public relations people in the tech industry in 2015. "Ethan Chernofsky is one of the smartest, nicest PR people in the business," one journalist declared. 1. Margit Wennmachers has been called the "Queen of Silicon Valley.". $100 million from famous activist investor Carl Icahn. Loaded with bags, she exited the car not asking for a receipt, or even giving the transaction a second glance. Baer helped Zenefits steer through a heck of a news year: The company raised $500 million ($582 million total) on a $4.5 billion valuation, got into a vocal brawl and lawsuit with its former partner ADP, while generally upending the whole human resources/payroll software market. She was rumored to be in the running to take over the top PR role after Katie Cotton retired, but Steve Dowling was promoted and Kerris decided to bow out. She's doing the same for Snapchat and she's doing it well. Matt McLernon has been with YouTube PR for nearly five years, and lately he's focused on YouTube's efforts around music, a major emphasis for Google's video-sharing site. NEVER," this reporter said. He's fast to respond and can quickly navigate Microsoft's labyrinth to find answers to any question, be it a product question or something to do with one of Microsoft's executives. He'll also cheerfully orchestrate an introduction between a journalist and a company he doesn't represent. I had to do everything out in the open, with my successes and failures on full display because I was the only person doing my job. Chernofsky and Headline Media do work for the Israeli government and for international non-profit organizations like Unicef. "Luke Lappala is very helpful and quick to respond. "He’s also just straight-up smart and friendly and a pleasure to work with. And he treats journos like human beings, which most of us are, most of the time. Rosette Pambakian joined dating app company Tinder not quite two years ago, after learning her craft doing PR for the entertainment industry. Colin Jordan is well-liked by the San Francisco tech community for pitching the right story to the right reporter at the right time. Brew Media Public Relations founder, Brooke Hammerling, has created one of the go-to PR companies in the tech world.Her clients have included GroupMe, General Assembly, Oracle & Refinery29 and her philosophy about working with growing companies – young or old – is one any leader could learn from. She has risen through the ranks to become the company's director of communications, managing the conversation around everything from oversees riots and class-action lawsuits to CEO Travis Kalanick himself. Nigel Glennie handles a basket full of PR tasks for Cisco including M&A activity, legal crises, and emergency communications. And if she misses the mark, I tell her, and she's back two days later with another pitch that's spot on. Nick Mehta isn't a professional PR person at all. Brittany Stone is the kind of PR person that really gets journalists, and she was nominated by several reporters from different publications. One told us, "He's quick to respond, knows the software-as-a-service industry well, and pitches good ideas/stories. ", He adds, "She's even more impressive when you consider that she is doing this on a global scale.". But he's learned a lot from that incident and has long since bounced back into favor with journalists who name him one of their favorites year after year. She came to PR for home decorating startup Homepolish and worked as a program manager at TechStars NYC before that. Brooke Hammerling is a well respected PR person on both coasts, but is downright legendary to the tech community in New York. Thomas Channick has been with advertising software company Sharethrough for just over three years. He also shared his methods for how to be a great tech journalist in a essay on Medium where he talked about his "clock theory.". "I work with Nulty a lot and he’s always fast to respond and will pick up the phone," one reporter told us. Brew founder Brooke Hammerling outlines the three scenarios in which startups should invest in public relations. His clients like him because he marries the personal touch with data. A quick reading of the social graph revealed only one candidate: Brooke Hammerling, the hyperconnected founder of Brew PR and Valleywag's original Snacky Flack. All rights reserved.For reprint rights. He impressed UK reporters by managing the extremely controversial launch of Uber in the UK, particularly in London. One journalist calls Aaron Zamost the "Z man" and another called him "very honest and candid. He's great source for anything SaaS-related.". Arun Sudhaman 04 Apr 2013 // 11:00PM GMT. Elliot Tomaeno is known in New York for his work with startups. Reporters like him because he's "nice and normal in person, never fake and never wastes my time with stories that aren't on my beat," one told us. You know how often that happens [with other PR people]? Finn earns kudos by reporters for "thinking like a journalist" sending individual pitches that are "really, really good," according to one editor. By Eric Johnson @HeyHeyESJ Updated Oct 27, 2016, 4:02pm EDT Share this story Natalie Kerris left left Apple this spring after 14 years doing PR for the company. Christopher Nulty has been spreading the word on how the company has been navigating the static. This is Brooke Hammerling, unfiltered. He joined Twitter in 2012 and helped with its blockbuster IPO the next year. Rhapsody in the early 2000's) and then working at Twitter for a couple of years (the third person hired to Twitter's then-tiny PR team). She cut her teeth as one of VMware's early employees before going out on her own in 2009 and she's been going gangbusters ever since, currently representing companies like CloudPhysics and HashiCorp. Graves has been in tech PR a long time starting in online music (Rhapsody in the early 2000's) and then working at Twitter for a couple of years (the third person hired to Twitter's then-tiny PR team). His specialty is PR for consumer electronics, gadgets and wearables. When not doing PR for Israel's burgeoning tech industry, Chernofsky and Headline Media do work for the Israeli government and for international non-profit organizations like Unicef. She's also known for predicting what happened to "Mad Men's" Don Draper two years in advance. In January 2020, Brooke launched The New New Thing. The marketing manager at one of the VCs that backed this startup told us, "Eitan is among the most thoughtful people I know. The deal, which sees Freuds take full ownership of Brew, comes seven years after Freuds ended its previous US venture. The New York Times yesterday reported on how the PR industry - particularly in Silicon Valley - is leveraging social media and personal relationships more than traditional media outlets. Reporters think of him as "helpful rather than obstructive," which is high praise, especially when a reporter is working on a controversial story. Eric Desatnik is another PR person who has earned praise from journalists at some of the biggest tech sites and financial newspapers around. Dies geschieht in Ihren Datenschutzeinstellungen. This reporter added, "So instead of a dozen pitches from Brittany in a year, I'll get maybe 3 -- nearly all perfectly attuned to my audience. Like (0) Desatnik did PR for WildAid, working to end illegal wildlife trade. )", Reporters who work regularly with Chris Dale know him as a "a good guy" with "a distinct sartorial style." Posted on Partnersuche … Her role isn't classic PR these days but is more about finding tech companies to invest in and helping the company's portfolio companies figure out their marketing plans. Eitan Bencuya is liked by tech journalists for being, "just an all-around nice guy," one told us. Wennmachers knows everyone who's anyone and then some. Nulty knows that as these stories break, speed is of the essence. Thelen has also negotiated the company though some big news like a massive $530 million venture investment, followed by another $150 million investment including. It is for these reasons he has also been named to PR Newser's 30 Under 30 in PR. Tech editors say working with her is "great. His company has worked with clients like Big Switch, Imgur, Github, and Google. ", There are very, very few PR people that journalists think are "honest and candid.". He's also well-liked among his peers. Kenneth Baer works with hot Valley startup Zenefits, one of the fastest growing startups in the history of cloud computing. ", Shilkin was an antitrust lawyer for 9 years, joining. "Sarah is quick to respond to emails and alerts reporters when big news is coming and that makes is so much easier to cover a company the size of HP," one reporter said. Ms. Hammerling landed Brew’s most successful client, NetSuite, through her relationship with Mr. Ellison, who was a co-founder of the business software company. Tech was starting to gain traction, and the incumbent … Yesterday was just another average humidity-laden sixty degree December day in New York City for Brooke Hammerling, founder of the Tech PR agency Brew. He came to Twitter from Google where he handled PR for such weighty matters as Android patent litigation including the $6 billion lawsuit with Oracle. It's refreshing. She and her team at Brew "know when to pitch you and what to pitch you." About Brew Media Relations. Brew founder Brooke Hammerling outlines the three scenarios in which startups should invest in public relations. Brooke runs her own agency, with what would mostly be considered B-list clients [See update below] . ", Zitron is known for what he calls his "unconventional" approach to PR. Reporters know her as a reliable contact that knows how work fast and send on-target pitches. Brew, founded by Brooke Hammerling, has offices in New York, Los Angeles and San Francisco. Her clients include SoundCloud, Nextbit, and previously, Evernote. If you work at a big tech company, Brooke Hammerling is probably your publicist. It's great sport. Not only does Rosette manage the high velocity of conversations surrounding the brand, but she needs to manage a very complex set of conversation given the sometimes controversial nature of the product. He learned his craft doing PR for some of the biggest names in the Valley, starting at Google before being poached by Facebook. She's been at Apple since 2004 (and Sony before that), and previously did PR for the Mac. The Agency Playbook . (He often wears a bowtie, although not in this picture!). Jennifer Justice, President, Superfly Presents. She is a founder herself. Michael Selvidge landed at Applovin in 2014 right about when the startup raised a $4 million seed. ), One journalist loves it, telling us, "Ed is easily the most cynical PR person I've ever met. He hates his profession even more than journalists do. Four-year-old Snapchat has taken the social media world by storm and with that comes a barrage of news attention, some good, some not so good. Matt Graves leads PR for Vessel, a video startup founded by Jason Kilar and Richard Tom, the former CEO and CTO of Hulu. Pete Wootton is one of the spokespeople for Microsoft from its go-to PR company WE (formerly known as Waggener Edstrom), where he's been for nearly 17 years. She divides her time between New York and Los Angeles. left left Apple this spring after 14 years doing PR, vocal brawl and lawsuit with its former partner ADP. aus oder wählen Sie 'Einstellungen verwalten', um weitere Informationen zu erhalten und eine Auswahl zu treffen. She was briefly poached away from Facebook by Alibaba, helping it ramp up for its enormous, record-breaking IPO. The marketing manager at VC General Catalyst calls her "knowledgeable, sophisticated" with a combination of a "great work ethic and knowledge of Silicon Valley and the enterprise industry nationwide.". Growing up, he thought he was going to be a lot of professions (lawyer, artist, poet), the story goes. A whole bunch of reporters told us Rob Shilkin is one of the best in the biz. It's great sport. One reporter put it mildly, "Brooke is helpful and very well-connected.". She spent six years doing PR at Mint.com, and ounder Aaron Patzer (who is now working on a mobile startup called Fountain), still raves about Shaughnessy, telling us, "In two years, she landed me 550+ interviews, and helped design personal finance curriculum for Ohio middle school students as part of the Mint Education outreach she conceived.". His company, Headline Media, does PR for some of Israel's most talked-about companies including PlayBuzz, IronSource, LightTricks and Wix. "I joined Box, and there were no corners. In that time, he's impressed the tech press. She's done good work for reporters at Mashable, VentureBeat, TechCrunch, MacWorld, PC World, ZDNet, and more. Brooke Hammerling is a well respected PR person on both coasts, but is downright legendary to the tech community in New York. Then Facebook stole her back to run its UK PR and today she's working in London handling PR for Facebook's EMEA region. ", Another praised, "Jim always responds quickly, has exhibited grace under pressure, is fair with his pushback when he has it.". Sarah Pompei's job of doing corporate PR for Hewlett Packard would be a big one any year, but 2015 has been filled with mega peaks and valleys as the company splits itself into two huge Fortune 50 companies. But earlier this year she but moved up to the corporate team, one of a handful of people that handle PR for executives and corporate news. Brooke Hammerling, the founder of Brew Media Relations, says she created her own firm because she got sick of a mix of dismissive tech guys and sexism inside some. Daten über Ihr Gerät und Ihre Internetverbindung, darunter Ihre IP-Adresse, Such- und Browsingaktivität bei Ihrer Nutzung der Websites und Apps von Verizon Media. Dazu gehört der Widerspruch gegen die Verarbeitung Ihrer Daten durch Partner für deren berechtigte Interessen. "He’s great at keeping me in the loop and being open and honest about things if there’s any conflict," one reporter told us. ChannelAdvisor sells digital marketing software for retailers and is known for its market research reports, thanks to Jordan Smith. Ashley Zandy led Facebook's PR back in 2012, right before its infamous IPO, joining Facebook from top tier agency the Brunswick Group. Google in 2007 to do PR for its Australia/New Zealand region. I love the way he slaps his colleagues around in public. One reporter put it mildly, "Brooke "She, in particular, is fast and responsive and friendly," one reporter told us. He's also "a nice guy that really tries to help reporters get a fair and accurate story," one reporter says. Brew also happens to be Brooke’s long-time nickname. In the past year alone he's handled stories ranging from the right to be forgotten in Europe to new advertising offerings to grow the company's $60 billion advertising business. The reporter added, "I also appreciate that when he reaches out with an exclusive story, it's not some bull*%#! TechCrunch ist Teil von Verizon Media. Today Google for Work has a bunch of successful products for business users including Google Apps, Cloud Platform, Chrome & Android. Save "Make sure to hang out at bar on Saturday nights for live music. He's a go-to guy for all sorts of data and information about jobs in the tech industry and is known by reporters as a just a generally nice guy. The company is known to tech reporters because Selvidge is "very personable" and is a great source for all types of stories. Gina Scigliano has been with Google PR since 2007, working with Adwords, consumer products, Android, and Google Maps. In 2016, Brew was sold to London-based PR firm Freuds. Brooke Hammerling, the founder of Brew Media Relations, says she created her own firm because she got sick of a mix of dismissive tech guys and sexism inside some companies. Damit Verizon Media und unsere Partner Ihre personenbezogenen Daten verarbeiten können, wählen Sie bitte 'Ich stimme zu.' That journalist described her as "not too aggressive with her pitches, knows how to deal with the press," and most importantly, she's "honest" when dealing with controversial subject matter. Brew PR LLC is a California Foreign Limited-Liability Company filed on February 13, 2007. Tech reporters describe her as "solid." Brooke Hammerling, the founder of Brew Media Relations, says she created her own firm because she got sick of a mix of dismissive tech guys and sexism inside some companies. If all that isn't enough, he's also "funny on Twitter and bakes incredible sourdough bread,"one tech editor raved. "He oversaw the rollout here and is incredibly helpful even in the early hours of the morning," one reporter told us. Thelen also spearheaded news of the launch of a new carpooling service Lyft Line, and an investment/partnership with Uber's chief rival in China, with Didi Kuaidi. Brooke hammerling dating. Dobroski is the guy behind Glassdoor's famous lists such as Best Places to Work and Highest Rated CEOs, which helped put Glassdoor on the map. Graves has been in tech PR a long time starting in online music (. About a year ago, the young company hired Jill Hazelbaker away from Google, where she was a top PR person, particularly around matters of crises and public policy. Tinder CEO Sean Rad couldn't be more pleased, telling us, "Tinder is a company that gets talked about in both trade and consumer press on a daily basis. Sie können Ihre Einstellungen jederzeit ändern. Stephanie Heise earned big kudos from one tech reporter for her work with Kleiner Perkins. Shaw, a former Marine, joined Microsoft proper after years of doing Microsoft's PR from its primary agency Waggener Edstrom (which now calls itself WE). "Larry Yu is a class act," one reporter told us. Great scene. On other words, she sends really great story ideas as she represents companies like GE, Helix Sleep,Lulu, Panasonic and others. Jim Prosser has been the man fielding endless queries from reporters about it all, and doing so with grace and fairness. That's high praise given Lyf has shouldered its share of controversial press this year. 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